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Worked closely with business and product teams to improve user experiences, build consistent design systems, collaborate with global stakeholders from China, Australia, the United Kingdom, Indonesia etc. Provided cross-functional design leadership, supporting both product design and marketing initiatives across digital and print touchpoints, and mentor designers.
Led 20+ digital projects across different industries, balancing hands-on design with team leadership, mentoring designers, facilitating company-wide UI/UX knowledge-sharing sessions, and delivering user-friendly experiences across web and mobile platforms.
Managed UI/UX projects for 5+ brands, delivered high-quality designs within tight timelines, and was recognised as a top KPI achiever in 2020.
Led social media and product design projects, created user-friendly designs, mentored interns, identified product issues, prioritised tasks, and collaborated with developers through daily standups to ensure smooth delivery.
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