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- Led design for social media campaigns, producing visual assets that enhanced brand presence and engagement.
- Delivered wireframes and high/low-fidelity prototypes aligned with user needs, mentoring design interns and guiding the team on best practices.
- Identified product issues, optimised task prioritisation, and conducted daily developer standups to ensure smooth project delivery.
- Successfully managed UI/UX projects for 5+ brands across multiple platforms.
- Delivered high-fidelity designs within 2–5 days, accelerating project timelines and supporting rapid product launches.
- Ranked 6th overall (1st in Design Team) among 80+ staff in the company’s 2020 Top 15 KPI Achievers.
- Led and managed 20+ projects across FinTech, HR, and other domains.
- Facilitated UI/UX sessions and guided the team through the Google UX Design Course, achieving 100% completion.
- Balanced hands-on design with team leadership to deliver UX solutions.
- Brought cross-platform expertise in mobile apps, e-commerce platforms, and dashboards.
- Recognized as a top performer in 2021.
- Played a key role in designing the UI/UX for a Pay-It-Forward meal-sharing platform, enabling launch within 9 months and early adoption of 40+ merchants and 1,500+ users.
- Partnered with executive leadership (CEO, CTO, Product Manager) to translate business goals into clear UX strategies and scalable design solutions.
- Directed global collaboration by aligning design decisions with business goals across cross-functional teams in Malaysia, Australia, China, the UK, and Indonesia.
- Established design systems and backend UX frameworks to unify fragmented micro-services, improving consistency, scalability, and operational efficiency.
- Drove product improvements by gathering insights through user interviews with internal teams from multiple departments.
- Mentored and guided mid-level designer through structured feedback, regular critiques, and knowledge-sharing.
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