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Started as the first graphic designer in the award-winning startup in Melaka, I assisted in the creation of online and offline visual design, including typography, visual concept and materials by providing creative and art direction for the company's product as well as its clients'.
In 2019, I got promoted in title as a UX Designer & Product Manager and my job scope expanded to creating low/high fidelity prototypes and communicating them effectively to internal team and external partners. Besides, I also perform task prioritisation, management and product planning.
In February of 2020, I decided to leave my beautiful hometown, Melaka to seek for new challenge and career opportunity. My role as a Senior UI/UX Designer in the company included turning product requirements into high-fidelity prototypes and aesthetically engaging user interfaces and instilling UX ideas and methodologies to solve interaction problems. Besides, I worked closely with developers to ensure the UI/UX design goals are met and consistent across all digital platforms.
I joined Oxyminds in April 2021 and was initially a Senior UI/UX Designer. Four months later, I was promoted as the Creative Lead, leading a team of UI/UX designer and graphic designer. My main responsibilities are overseeing and delegating a broad range of projects while setting strategic creative directions for team members whilst coordinating with the Project Department to ensure timely and successful delivery of projects according to clients' need and objectives. At times, I enjoy conducting researches on new techniques and technologies to ensure that the design team is always ahead of creative trends.
After my time at Oxyminds, I joined Cognixus in April 2024. Here, I played a key role in designing solutions and wireframes to streamline multiple microservices into a cohesive backend management system. I also contributed to the design and development of the company website, leveraging tools like Figma and Framer to accelerate delivery. Collaborating with cross-functional teams across various time zones, I ensured design decisions aligned with business objectives, enhancing the overall user experience. Additionally, I conducted meticulous UI testing and reviewed developers’ work to maintain quality standards. To foster growth within the team, I initiated bi-weekly knowledge-sharing sessions to improve workflows and encourage continuous learning.
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