Cognixus

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What I Did
Redesigned the company website to align digital presence with the company’s brand and business goals.
Client

Cognixus

Role

UI/UX Designer, Graphic Designer

Date

Jul 23, 2024

dELIVERABLES

Website

Overview

Cognixus Website Redesign

I led the redesign of Cognixus’ corporate website with the goal of enhancing user experience, modernising the visual identity, and aligning the digital presence with the company’s brand and business goals. The project involved auditing the existing website, gathering requirements from stakeholders, and translating them into a more intuitive site structure and navigation. The redesign aimed to not only improved usability and accessibility but also strengthened Cognixus’ brand perception and engagement with clients globally.
Problem statement
Target audience
  • Fintech companies – Digital banks, payment platforms, e-wallets, EMIs, and financial service providers looking for intuitive, compliant, and scalable product experiences.
  • Edtech companies – Education platforms, learning tools, and training solutions seeking engaging, learner-centred digital experiences.
  • Enterprise clients – Large organisations that require robust, secure, and well-structured design systems and user experiences for complex workflows.
  • Talented professionals – Designers, developers, and creatives exploring potential collaboration or opportunities to work together.
DESIGN GOALS
  1. Enhance User Experience (UX) - Create an intuitive, seamless, and user-friendly navigation flow to help visitors easily find information and complete key actions.‍
  2. Modernise Visual Design - Update the website’s look and feel to reflect a contemporary, professional, and brand-aligned aesthetic.‍
  3. Improve Brand Communication - Clearly communicate the company’s value proposition, services, and unique identity through design, content, and visuals.‍
  4. Optimise for Multi-Device Access - Ensure responsive design across desktop, tablet, and mobile devices for consistent experiences.

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USER FLOW
WIREFRAMES
style guide

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Showcase
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Selected works
User App, Merchant App, Admin Panel
8.31.25

PIF - Pay It Forward

User Portal, Admin Panel
1.12.24

dataMY

Admin Panel, Design System
11.27.23

Admin Panel - Design System

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Jenn
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JENN