PIF - Pay It Forward

What I Did

I co-designed the UI/UX for PIF’s user and merchant applications, while leading the design of the admin panel end-to-end.

Client

PIF Fintech

Role

UI/UX Designer, Graphic Designer

Date

Aug 31, 2025

dELIVERABLES

User App, Merchant App, Admin Panel

Overview

pif (Pay It Forward) is a meal sharing community platform

PIF (Pay It Forward) is a meal-sharing platform where individuals and restaurant partners sponsor meals for others. Users and merchants alike can contribute by sharing meals, while participating merchants handle meal preparation and distribution. PIF bridges givers (Philos) and recipients (Eunos) through a transparent, human-centred experience that encourages kindness and community support.

Problem statement

Although people and businesses are motivated to make a difference, there is no single platform that effortlessly connects givers and recipients, ensures transparent sponsorships, and helps merchants deliver their contributions effectively.

Target audience

Individual Donors (Philos) - People who want to contribute to helping others through small or recurring acts of giving, seeking a simple and meaningful way to make an impact.‍
Restaurant Partners / Merchants - Food businesses willing to sponsor meals or manage meal distribution, looking to support the community while building positive brand engagement.‍
Recipients (Eunos) - Individuals or communities in need who benefit from the contributions, seeking accessible, reliable, and dignified support.

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DESIGN GOALS

Create a Social, Engaging Experience - Design the app to feel like a social platform, encouraging interaction, connection, and community among givers (Philos) and recipients (Eunos).‍
Enhance User Impact Awareness - Visually highlight the effect of each contribution, helping users understand the real-world impact of their actions and motivating continued engagement.‍
Simplify Contribution & Fulfilment - Ensure seamless flows for individuals and merchants to sponsor and manage contributions.‍

USER FLOW